Software Developer

Situation – A developer of financial accounting software had decided to construct a business portal.  Site design and infrastructure were complete, but content and marketing were non-existent.

Challenge – The client was not in a position to invest significant funding in content development.  However, they needed a way to keep the site “alive” for potential investor viewing and to encourage visitor traffic from their installed software base.

Solution – A content strategy was developed that leveraged low-budget, high-value syndicated content from an array of business sources.   This was supplemented by highly targeted content written specifically for the site by a cadre of business-savvy writers. 

Result – The site was "ready for prime time" in less than three months, with a varied and significant amount of content. This met the client's needs both in terms of timing and budget.