Fortune 500 Global Manufacturing Conglomerate

Situation – The client had built a site with over 34,000 pages of information about the company, its thousands of products and services so that Web users would want and be able to do business with the company.

Challenge – With so much content and diverse traffic, it was unclear whether the specific keyword or phases driving traffic were those that would create the largest qualified audience for the site. It was also unclear whether the site was getting the maximum yield from the top search engines.

Solution – The client received an analysis of six months of traffic. As a result the client learned that the site was sub-optimizing its search engine traffic and that many of its search traffic drivers were obscure keywords and phrases, not high potential traffic drivers.

Results – The client engaged the services of a search engine marketing firm to build traffic in accordance with the recommendations. Qualified traffic to the site increased dramatically.