Recycling Consortium

Situation – A multi-state, government-supported group of recycling agencies wanted to build a website that would publicize the resources available in each state and offer on-line publications in an easy to read and use format.   The online readability of publications was important if the organization was to meet its secondary goal of discouraging unnecessary printing and paper use.

Challenge – The publications offered by the consortium were long and detailed.  To encourage the “right” behaviors on the part of users, the documents had to load quickly and be attractive yet easy to follow.

Solution – The site architecture was distinguished by its simplicity.  The template was flexible, permitting the economical upload of a variety of book length documents.

Results – The site won a regional award from PRSA for its communication clarity and ability to be mounted within the bounds of a small budget.